How much is a new customer worth to you?

$3,000,000

Visitation volume — our top client's first year on $2K/month spend

What if you could pull customers directly from your competitors' locations?

The Problem

Traditional laundromat marketing is broken

You're competing for the same customers in a hyper-local market. Flyers get thrown away. Google Ads target everyone, not just people who actually need a laundromat.

You have no idea if your ads actually bring anyone through your door. Meanwhile, your competitors are taking your customers and you can't prove it.

The Solution

Geofencing changes everything

We draw digital boundaries around your competitors' locations. When someone enters that zone, we serve them your ad on their phone. When they visit your store instead, we track it via satellite.

Our targeted data enables us to focus on key groups—renters, recent movers—people highly likely to need a laundromat. Then we prove it worked with verified visits.

GPS-verified visits. Exposed ad spend.

Four clients. Four markets. All on $1,000/month budgets.

The Wash House Laundromats

Nearly 3 Years of Data
$31,498 Total Ad Spend $1,000/month × 35 months
7.8M Impressions Brand Awareness
13,157 GPS-Verified Visits Over 35 Months
$2.39 Cost Per Verified Visit
52% Below Goal

Satellite-Verified Walk-ins

5,895 New Customers
+
6,207 Repeat Visits
=
12,102 Verified Walk-ins

$1,000/month budget for nearly 3 years—consistent performance proving long-term ROI.

LUXE Laundromats, Los Angeles

8 Months of Data
$7,729 Total Ad Spend $1,000/month × 8 months
1.9M Impressions Brand Awareness
2,474 GPS-Verified Visits Over 8 Months
$3.12 Cost Per Verified Visit
38% Below Goal

Satellite-Verified Walk-ins

1,354 Unique Visitors
+
972 Repeat Visits
=
2,326 Verified Walk-ins

$1,000/month budget—tracking both new customers AND repeat visits to prove loyalty, not just awareness.

The Laundry House, Brooklyn

4-Month Campaign + Extended Attribution
$4,000 Total Ad Spend $1,000/month × 4 months
1M Impressions Brand Awareness
909 GPS-Verified Visits Visits Continue Post-Campaign
$4.40 Cost Per Verified Visit
12% Below Goal

Satellite-Verified Walk-ins

536 New Customers
+
350 Repeat Visits
=
886 Verified Walk-ins

$1,000/month budget—ads keep driving foot traffic even after the campaign ends.

The Laundry Place, Iowa

Nearly 3 Years of Data
$34,340 Total Ad Spend $1,000/month × 34 months
8.6M Impressions Brand Awareness
6,522 GPS-Verified Visits Over 34 Months
$5.27 Cost Per Verified Visit
5% Above Goal

Satellite-Verified Walk-ins

4,357 New Customers
+
1,813 Repeat Visits
=
6,170 Verified Walk-ins

$1,000/month budget sustained for nearly 3 years—proving long-term value and client retention.

How we steal your competitors' customers

01

Draw the Boundaries

We create digital geofences around competitor laundromats, apartment complexes, and areas with high renter populations.

02

Serve the Ads

When potential customers enter these zones, they see your ads on their phones—in apps, browsers, and streaming services.

03

Verify the Visits

When they visit your laundromat, we confirm it via GPS and satellite. Real visits. Real ROI. Real growth.

Trusted By Industry Leaders

From Single Locations to 30+ Stores

We work with laundromat owners at every scale—from The Laundry House in Brooklyn to The Laundry Place in Iowa to LUXE Laundromats in Los Angeles. All on $1,000/month budgets. All with GPS-verified results. And for larger operations, we work with the Williford Brothers operating 30+ locations across North Carolina.

Looking for laundromat-specific case studies and strategies?

Visit Our Laundromat-Specific Website

Everything you need to know about laundromat geofencing

What is geofencing for laundromats?

Geofencing for laundromats is a location-based advertising strategy where digital boundaries are drawn around competitor laundromats, apartment complexes, and high-renter areas. When potential customers enter these zones with their smartphones, they receive targeted ads for your laundromat across apps, browsers, and streaming services. When they visit your store, the visit is verified via GPS satellite data—proving your ads drove real foot traffic.

How much does laundromat geofencing advertising cost?

Cullari & Wardell offers laundromat geofencing campaigns starting at $1,000 per month. This budget has consistently delivered cost-per-visit rates between $2.39 and $5.27 across multiple clients over multi-year campaigns. On average, clients see 240+ GPS-verified visits per month at this spend level. There are no long-term contracts required.

What is GPS-verified foot traffic attribution?

GPS-verified foot traffic attribution uses satellite data to confirm when a person who saw your ad actually visits your physical location. Unlike traditional advertising metrics like clicks or impressions, this proves real-world results: customers walked into your store after seeing your ad. Cullari & Wardell has tracked over 23,000 verified walk-ins across four laundromat clients.

What results can laundromats expect from geofencing?

Based on Cullari & Wardell's verified case studies: The Wash House achieved 13,157 GPS-verified visits over 35 months at $2.39 per visit. LUXE Laundromats in Los Angeles achieved 2,474 visits in 8 months at $3.12 per visit. The Laundry Place in Iowa achieved 6,522 visits over 34 months. The Laundry House in Brooklyn achieved 909 visits in 4 months. All campaigns ran on $1,000/month budgets.

How does competitor geofencing work?

Competitor geofencing draws invisible digital boundaries around rival laundromat locations. When someone enters a competitor's location with their smartphone, they become targetable with your ads. The goal is to intercept competitor customers and redirect them to your laundromat. This is combined with targeting apartment complexes and recent movers—people highly likely to need laundromat services.

Do laundromat ads continue working after campaigns end?

Yes. Extended attribution means customers continue visiting even after ad campaigns end. The Laundry House in Brooklyn ran a 4-month campaign but continues to see GPS-verified visits post-campaign. People who were exposed to ads remember your brand and visit later—often weeks or months after initial exposure. This demonstrates long-term brand awareness, not just immediate response.

Ready to grow your laundromat?

Let's talk about stealing your competitors' customers. 15 minutes. No pitch deck.

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