Who founded Cullari & Wardell?

Cullari & Wardell was founded by Ernesto Cullari in 2012 as Cullari Media, a commercial photography and production company. In 2022, Barbara Wardell and Noah Wardell joined as partners, bringing their business expertise to expand the agency's capabilities.

What makes Cullari & Wardell different from other advertising agencies?

Unlike agencies that use off-the-shelf marketing tools, we built our own AI-powered platform called Artemis from scratch. Our CEO personally codes the platform, and we maintain direct relationships with every client. We're family-owned, which means you work with decision-makers, not account managers.

Where is Cullari & Wardell located?

We're based in Philadelphia, Pennsylvania, but serve clients across the United States, Canada, and Australia. Our digital-first approach allows us to work effectively with businesses regardless of location.

How long has Cullari & Wardell been in business?

The agency was founded in 2012 as Cullari Media. We've been delivering GPS-verified advertising results for over a decade and launched our AI-powered Artemis platform in 2024.

About Us — Cullari & Wardell | Family-Owned Since 2012

Our Origin Story

We saw agencies lying to clients. So we built the measurement.

Cullari & Wardell began as a commercial photography studio. We watched brands spend millions on ads they couldn't measure. "Impressions" that meant nothing. "Engagement" that never converted. Beautiful lies wrapped in spreadsheets.

So we built the truth machine. Our proprietary Artemis platform uses GPS and satellite data to track actual humans walking into actual stores. No more guessing. No more hoping. Just verifiable reality.

Then we kept building. Voice agents that answer in your customers' language. Chat agents trained on your business. Landing pages that adapt to every visitor. MCP servers that turn your data into conversations.

Today, we're a true AI lab—driving thousands of satellite-verified visits monthly across the U.S., Canada, and Australia. Everything built in-house. No outsourcing. No shortcuts.

Family-Owned Since 2012

The Journey

From camera to AI lab

2012

Founded as Cullari Media

Commercial photography & production

2018

Award Winning Instagram Manager

Social media excellence recognized

2020

Digital Transformation

Expanded into geofencing & location intelligence

2022

Cullari & Wardell Partnership

The family has grown

2024

Artemis Platform Launch

AI-powered targeting with 4,260 segments

2025

Full Service AI Lab

Voice agents, chat agents, intelligent landing pages. Serving clients across U.S., Canada & Australia

The Humans

Meet the family

Real people. Real accountability. No hiding behind corporate layers.

Barbara Wardell

Chief Financial Officer

A disruptor with receipts. Extensive background in financial services, insurance, medical marketing, and car sales—she's closed deals in boardrooms and on showroom floors. Left a successful career in specialty medicine to champion small businesses with the same intensity she brings to raising two sons, leading by example in everything she does.

Ernesto Cullari

Chief Executive Officer

An adman who would've been right at home on Mad Men—if Don Draper had an AI lab. AI architect and designer of Artemis Targeting. Enterprise-level vibe-coder. Former songwriter with hits on Disney and Country Radio. Weekly columnist with bylines on Fox News. Commercial photographer and director. Pioneer in GPS-based location advertising. Former on-air co-host on 710 WOR. Head of artist development for Grammy Award-winning KNS Productions.

Noah Wardell

Chief Technology Officer

Full-stack developer, AI engineer, and founder of Umbra, a cryptocurrency software development consultancy. Builds custom apps, blockchain solutions, smart contracts, crypto wallets, and exchange platforms. Experienced in data science and data management. Drives the technical vision behind Artemis Targeting, transforming complex data into actionable business intelligence.

Our Values

What we believe

Truth Over Vanity

Impressions mean nothing if no one walks through your door. We measure what matters: actual humans, actual visits, actual revenue.

Built In-House

No outsourcing, no white-labeling. Every line of code, every AI agent, every integration is built by our team. When it breaks at 2am, we fix it.

Small Beats Big

We work with businesses that want to compete against giants. Our technology levels the playing field. David's slingshot, upgraded.

Family First

We answer our own phones. We know our clients by name. We're accountable because our name is on the door. Always has been.

We're the agency that still answers the phone.