We ideate, script, cast, produce, direct, shoot, and deliver commercials that people actually remember. Full-service production from concept to final cut.
Co-written & Co-directed by Ernesto Cullari & Brandon Joyner
Start Your ProjectFeaturing Larry Thomas, the iconic "Soup Nazi" from Seinfeld
Concepts that resonate with your audience and differentiate your brand
Words that sell without feeling like selling
Finding the right talent to bring your vision to life
Locations, equipment, crew—all managed seamlessly
Creative vision meets performance excellence
Edit, color, sound—delivered in all formats
Most agencies outsource production. You brief one team, another team shoots, a third team edits, and somewhere along the way your vision gets diluted.
We handle everything in-house. The same creative minds that develop your concept are the ones directing on set and overseeing the final edit. Nothing gets lost in translation.
Every commercial we produce is co-written and co-directed by the same team. This isn't a rotating roster of freelancers—it's a consistent creative partnership that understands both the art and the business of making ads that work.
Ernesto Cullari & Brandon Joyner
Dealership campaigns that drive traffic
Trust-building brand stories
Complex services made relatable
Appetite appeal that converts
Patient trust through authenticity
Luxury and results, visualized
Service differentiation stories
Mission-driven emotional impact
Network-ready spots that meet all broadcast specifications and make an impact in the 30 or 60-second window.
Pre-roll and mid-roll ads optimized for Hulu, Roku, connected TV, and streaming platforms where your audience watches.
Platform-native edits for Instagram, TikTok, YouTube, and Facebook—different durations, different aspect ratios, same powerful story.
Large-format spots for movie theaters and corporate events where production quality is paramount.
Video assets for programmatic campaigns, website headers, and digital out-of-home placements.
A/B versions, seasonal variations, and localized edits—all from a single shoot, maximizing your production investment.
"We don't make ads that interrupt. We make ads that people actually want to watch—and remember."
— The Cullari & Wardell Commercial Philosophy
We don't just make commercials—we make the most of every video asset by running ads locally, targeted by zip code. Your commercial appears on the same premium streaming channels as Fortune 500 advertisers, but reaches only the audiences that matter to your business.
The result? Significant savings per impression compared to traditional national buys, with zero wasted reach. Every dollar works harder because every view is intentional.
Target specific zip codes, neighborhoods, or custom geographic areas. Reach only the customers who can actually walk through your door.
By buying hyper-local instead of national, you pay a fraction of the CPM that major brands pay—while appearing on the exact same premium content.
Your commercial runs alongside major league sports, hit shows, and premium content. Same channels, same quality—just smarter buying.
Full-service commercial production means we handle every aspect of creating your ad from start to finish: concept ideation, scriptwriting, casting talent, production management, creative direction, cinematography/shooting, and final delivery including editing, color grading, sound design, and format optimization for all platforms. You get one team, one vision, one point of contact—not a fragmented process across multiple vendors.
All commercials are co-written and co-directed by Ernesto Cullari and Brandon Joyner. This consistent creative partnership means you get experienced directors who understand both the artistic vision and the business objectives. You're not handed off to junior staff or freelancers—you get the principals from concept through final cut.
We've produced commercials across diverse industries including automotive dealerships, community banks, financial services, food and beverage brands, medical practices, medical spas, the laundry industry, and cause-based/nonprofit organizations. Each industry has unique storytelling requirements, and our experience across sectors means we understand what resonates with different audiences.
Timeline depends on complexity, but a typical commercial production runs 4-8 weeks from concept to delivery. This includes 1-2 weeks for concept and script development, 1-2 weeks for pre-production (casting, location scouting, scheduling), 1-3 shoot days, and 1-2 weeks for post-production. Rush timelines are possible for time-sensitive campaigns.
Yes. We deliver in all formats—broadcast TV specs, streaming pre-roll, social media cuts (Instagram, TikTok, YouTube), OTT/CTV platforms, and cinema. We shoot with multi-platform delivery in mind, capturing content that can be optimized for different aspect ratios and durations without compromising the creative vision.
Hyper-local video advertising means targeting your commercials to specific zip codes or neighborhoods rather than broad geographic regions. Your ads appear on premium streaming platforms like ESPN, Paramount, Samsung TV+, and MLB.TV, but only reach viewers in your target area. This approach delivers significant cost savings per impression compared to national ad buys while ensuring zero wasted reach.
We place video ads on premium streaming platforms including ESPN, Paramount, Samsung TV+, MLB.TV, Hulu, Roku, and other OTT/CTV channels. Your commercials appear alongside major league sports, hit shows, and premium content—the same inventory that Fortune 500 companies advertise on, but with hyper-local targeting that reduces your cost per impression significantly.
Hyper-local streaming advertising costs a fraction of what national TV advertisers pay per impression. By targeting specific zip codes instead of entire markets or nationally, you only pay to reach potential customers who can actually visit your business. This precision targeting eliminates wasted ad spend and maximizes ROI for local and regional businesses.
Yes. Cullari & Wardell provides end-to-end service: we produce your commercial from concept through final delivery, then place it on premium streaming channels with hyper-local targeting. This integrated approach ensures your creative is optimized for the platforms where it will run, and eliminates the friction of coordinating between separate production and media buying agencies.
Let's talk about your vision. 15 minutes. No pitch deck. Just a conversation about what you want to achieve.
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