Physical Marketplace Intelligence

The real world is now a searchable, targetable database.

Unacast's high-fidelity mobility data meets Artemis AI. We don't just tell you how many people clicked—we tell you how many physically walked into your location.

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96% Location Data Accuracy
Any Location in North America
MoM Trend Analysis Available

GPS-Verified Performance: It's the end of "guessing" and the beginning of owning your local market.

The Partnership

Unacast + Artemis: beyond digital marketing

When you combine Unacast's high-fidelity mobility data with our Artemis AI platform, you move beyond digital marketing into Physical Marketplace Intelligence.

For localized service providers and retailers, this partnership turns the real world into a searchable, targetable database.

  • Count foot traffic to any location—yours or competitors'
  • Track month-over-month patterns and trends
  • Identify anchor stores and cross-visitation patterns
  • Target frequent shoppers and drive them to your location

How It Works

1 Unacast captures anonymized mobility data from millions of devices
2 Artemis AI identifies behavioral patterns and high-intent signals
3 We geofence competitor locations, anchors, and high-traffic zones
4 Targeted ads reach prospects on their favorite apps and platforms
5 We track GPS-verified visits to prove real-world ROI
Industry Applications

Tactical moves for your sector

Physical Marketplace Intelligence isn't one-size-fits-all. Here's how it applies to specific industries.

Medical Practices

The "Wait Room" Strategy

Medical decisions are highly personal and usually happen during specific windows of time—referrals, second opinions, urgent needs.

The Mobility Data
Unacast identifies high volumes of foot traffic at competing urgent care centers or specialized clinics.
The AI Edge
Artemis geofences competing clinics. If a patient wants a more personalized "boutique" experience, ads for "Shorter Wait Times" or "Direct Primary Care" appear after they leave.

Target people actively seeking care at a physical location—not just "interested in health."

Law Firms

Capturing Life-Altering Events

Lawyers struggle with "intent." Someone searching for a lawyer might just be curious, but someone at a specific location is often in need.

The Mobility Data
Unacast tracks traffic at courthouses, police stations, physical therapy centers (personal injury), or family mediation centers.
The AI Edge
Artemis filters for dwell time. A person who spends 3 hours at a courthouse is a high-intent lead. The AI serves "Trust & Expertise" messaging on Spotify, news sites, and CTV the next day.

Giant Slayer move—a solo practitioner can out-target a massive firm by focusing on people at the scene of legal need.

Car Washes

The "Routine" Predictor

Car washes rely on frequency and proximity. Success comes from capturing people who are already out and about in your vicinity.

The Mobility Data
Unacast reveals the "Trade Area"—not a circle on a map, but the actual routes people take to work and the anchors they visit.
The AI Edge
Artemis identifies "leaks" in your traffic. If people visit a grocery store near you but don't stop at your wash, a "Flash Discount" ad appears while they're in that parking lot.

Capture the impulse buy by intercepting people already in your immediate vicinity.

Retail Storefronts

The "Cross-Shopping" Hook

Storefronts win when they understand where else their customers shop. Physical behavior reveals lifestyle better than any survey.

The Mobility Data
Unacast might show that 40% of your boutique's visitors also shop at a high-end bakery three blocks away.
The AI Edge
Artemis creates a Lookalike Audience based on physical behavior. Target everyone who visits that bakery—even if they've never heard of your store—because the AI knows they share the same lifestyle.

Stop spending on "everyone in the city." Target the specific people who frequent your neighborhood's hubs.

Competitive Advantage

The tactical playbook by sector

Sector Tactical Move The Result
Medical Geofence large hospital ERs and competing clinics Drive patients to your private practice for faster service
Lawyers Track courthouse and police station traffic with dwell time filters Reach high-intent clients at the exact moment of need
Car Washes Target nearby anchors (grocery stores, gas stations) Convert "nearby" traffic into immediate sales
Retail Identify cross-visitation patterns at complementary businesses Build a "Lifestyle" audience based on where they shop
Advanced Capabilities

Go beyond single snapshots. Understand the full picture of your market.

Month-Over-Month Trends

See how foot traffic changes over time. Identify seasonal patterns, track campaign impact, and measure growth against competitors.

  • Compare your traffic to last month, last quarter, or last year
  • Track competitor locations to spot market shifts
  • Measure campaign effectiveness with before/after analysis
  • Identify day-of-week and time-of-day patterns

Anchor Store Targeting

Identify the high-traffic locations that draw your ideal customers. Then target their frequent visitors and drive them to your location.

  • Discover powerful anchor stores in your trade area
  • Target their frequent shoppers with your ads
  • Intercept customers who are already nearby
  • Build lookalike audiences from cross-visitation data

GPS-verified performance

96% Location data accuracy
Any Location in North America
Real Walk-ins, not just clicks
MoM Trend analysis included
"

We don't just tell you how many people clicked an ad. We tell you how many people physically walked into your practice, your firm, or your storefront after seeing it. It's the end of 'guessing' and the beginning of owning your local market.

— The Unacast + Cullari Wardell Value Proposition
Questions

Frequently asked questions

What is GPS-verified foot traffic attribution?

GPS-verified foot traffic attribution uses mobile phone location data to track when someone who saw your ad physically visits your location. Unlike click-based metrics, this proves real-world ROI by counting actual walk-ins, not just digital engagement. We can attribute visits directly to ad exposure.

How does geofencing work for local businesses?

We draw virtual boundaries around competitor locations, anchor stores, or high-traffic areas. When potential customers enter these zones, we capture their device IDs. We then serve them targeted ads on their favorite apps and platforms, and track if they subsequently visit your location—proving direct attribution from ad exposure to physical visit.

What is anchor store targeting?

Anchor store targeting identifies high-traffic locations near your business—grocery stores, gas stations, shopping centers, complementary retailers—and targets their frequent visitors. By analyzing cross-visitation patterns, we can reach people who are already in your area and match your customer profile, even if they've never heard of your business.

Can you measure foot traffic without running ads?

Yes. Our foot traffic studies can measure visits to any location in North America independently of ad campaigns. This allows you to understand the true value of a location before investing, compare your traffic to competitors, identify month-over-month trends, and make data-driven decisions about expansion or marketing spend.

What industries benefit most from foot traffic intelligence?

Medical practices can geofence competing clinics to capture patients seeking alternatives. Law firms can target courthouse and police station traffic with dwell-time filters. Car washes can intercept nearby shopping traffic with flash discount ads. Retail stores can build lookalike audiences based on cross-shopping behavior at complementary businesses. Any location-based business benefits from GPS-verified attribution.

Ready to own your local market?

Get a foot traffic study for any location. 15 minutes. No pitch deck.

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